Detroit. Motown. The Motor City. Home of the American muscle car. The epicenter for the American automobile. A town where engine oil flows through people’s veins and weekends were filled with fast cars, burning rubber, and guys driving around their classics hunting for the latest cruise or show. Before 1995, the Metro Detroit area had only two ways of knowing where and when the upcoming car shows, swap meets and cruise nights were planned. One was a multi-colored flyer laid on the seats of all classic cars and hot rods attending various events while the other were ads in the newspaper, under “Hot rods and accessories”. It was after being frustrated like a cop looking for drag racers that Dana DeCoster came up with an idea for a magazine. Combining his love for the sweet smell of exhaust, putting the pedal to the floor in his classic, and a background in graphic design, in May of 1995, his idea became Cruis’news.
With a humble start as a 16-page “booklet” distributed at car shows with 250 subscribers, Cruis’news Magazine has grown to the 100+ page magazine it is today with an average of 13,000 subscribers monthly. As welcome as the mile markers on Route 66, Dana and Cruis’news point fellow car buffs in the right direction to find classic car events, swap meets, and a stroll down memory lane along the way.
Whether in print, online, or other media formats, it is the mission of Cruis’news to enrich the lives of classic car enthusiasts by creating resources where they can obtain information, instruction, and entertainment regarding all things classic car related in an efficient, relevant, creative, and engaging format.